it’s season

The Saudi Ministry of Environment, Water and Agriculture announced on Thursday the launch of the "This Season" campaign, aimed at boosting marketing in the Saudi agricultural sector, which presents a significant challenge for the sector. The campaign also highlights the diverse types of fruits and their comparative advantages, noting that they are produced year-round.

In this regard, the ministry's official spokesperson stated that the "This Season" campaign aims to enhance marketing, which is the biggest challenge facing the agricultural sector. It also aims to showcase the various types of Saudi fruits and their comparative advantages, highlighting that the Kingdom has achieved self-sufficiency in several fruits and is working to market them both domestically and internationally.